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Saturday, September 16, 2023

Bloomcore: the floral homeware trend taking root in our living rooms

With online searches for ‘floral aesthetic’ doubling, UK homes are ripe for rewilding. And it can boost your mental health too

Poppies, hollyhocks and the lesser known moon carrot are spreading their way across rugs, fabrics and furniture this autumn as a national obsession with rewilding plays out in living rooms, bedrooms and kitchens across Britain.

Cottagecore – a loose term covering fashion, interiors and gardens which evoke an idealised vision of country life – has been a dominant lifestyle trend for a while. Floral homeware – bloomcore if you must – gives a hit of botanic style without going for the full rustic aesthetic.

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* This article was originally published here

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