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Saturday, July 23, 2022

‘They’re just better at it’: the rise of the rock star home organiser

What was popularised as a lockdown trend is now a booming commercial industry. Why are so many of us still fixated on decluttering our interiors?

Most of the “stay safe, stay home” trends from the past two years have burned brightly before falling out of favour. Banana bread once had a stranglehold on our Instagram feeds, but it’s been a long time between loaves. Puzzles, similarly, no longer dominate the Saturday evening agenda.

But one pandemic-forged obsession appears to only be growing in demand: home organisation.

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* This article was originally published here



* This article was originally published here

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